OTSO grows: why we opened physical stores

At OTSO, we have always believed that sport is not just about performance. It is experience, community, and a way of life. And this is precisely what has led us to take a step further: opening physical stores.

Last week, we opened our new store in Girona. At the end of this month, we will open in Andorra, and in mid-May, it will be Vic’s turn. These new spaces join the store we opened two years ago in Molins de Rei and are part of an ambitious project that doesn’t stop here: before the end of the year, we want to open at least one more store in a major city in Spain.

But why this step towards physical retail?

Because we want people to truly experience OTSO. To touch the products, try them on, feel the fabrics, and understand the details that make the difference. To discover why we say sport and style can go hand in hand.

Our stores are not just points of sale. They are meeting points. Spaces to share our passion for sport, convey the values that define OTSO, and build community.

We want them to be lively places, from which to organize running, trail, cycling, or triathlon outings. Spaces where athletes — both professional and amateur — can meet, train, and grow together.

This is our goal: to bring OTSO closer to people, create real experiences, and continue building a brand that goes far beyond the product.

Because OTSO is not just what we wear. It is what we live.

Think OTSO, Think SPORT.