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As sportsmen and women, we must confess that our way of doing sport and our relationship with sporting activity has evolved enormously since we founded OTSO. This company was born three and a half years ago to promote the practice of sport sustainably and to bring the name of Andorra to the elite of top-level competitive sport. For us, sport and the desire to move had ceased to be a function of mere survival, rather than health-protecting habits necessary for the maintenance of life, and had evolved beyond the cult of well-being.
We wanted physical-sports practice, low or high impact, to become an extraordinary experience, something greater than the routine indicator of our state of health, so we set out to meet the challenge. With OTSO, we said goodbye to funless, repetitive and soporific workouts, and welcomed the slogan BORN IN ANDORRA, to exciting and eye-catching sport sessions, with that extra bit of joy, by means of a powerful stimulant and a symbol of wild nature.
Perhaps because of its creative and socializing capacity, the colour orange became OTSO's wardrobe background: it represented the change we wanted to manifest, the spirit of independence and self-confidence, constructive energy and enthusiasm. But to materialize the brand language, we needed a visible face, a key player in our innovation ecosystem, and we decided it had to be the wolf. OTSO is a Basque word that, in English, means wolf. We wanted to defend the values of an intelligent and very social and familiar animal of our fauna, which fights for its survival playing an irreplaceable ecological role.
Values of personal and social development, the desire for self-improvement and perseverance, a profitable commitment to sustainability, and its legacy of courage, generosity, leadership, nobility, power and speed are present in each of OTSO's products, which stand out for their quality, exclusivity, innovation, bold and attractive design, softness, elasticity, breathability and the horizontal and vertical extension of its recycled and recyclable fabrics.
